The brand refresh comprises
- A refreshingly modern logo
- Bright, bold new colours
- Refreshed store signage
- The use of words and phrases that best capture the work done at Keech Hospice, and the charity’s values and priorities
- A new-look website with improved functionality to help visitors quickly find the information they’re looking for
CEO Liz Searle explains the reasoning for refreshing the brand
“While we’re immensely proud of our rich history, it’s important that our branding reflects the organisation we are today, who we’re here for and the breadth of services we provide.”
“Our new visual identity is designed to best communicate that information to the diverse community we serve and highlight that we are accessible for everyone when they need us most. The re-fresh will also unify our services under a single, strong identity—both celebrating our heritage and preparing us for the future.”
A unified centre of excellence
Much has changed at Keech Hospice over the years, including the 2023 merger with Bedford Daycare Hospice. The merger marked a pivotal moment in the organisation’s history, helping to extend its reach and enhance the support it provides to individuals and families across the region.
The refreshed identity also reflects Keech Hospice’s ambition to become a teaching hospice and centre of excellence, positioning them as leaders in care innovation, education, and research. It aims to bring greater consistency in all aspects of their work—from care services and community outreach to retail shops and digital presence—ensuring every interaction reflects their mission to help individuals and families live well and make the most of every day.
Making every penny count
Liz adds: “We recognise the financial pressures facing hospices like ours, and every penny we spend is very carefully considered. This refresh is a positive step forward in ensuring we are well prepared for the challenges of the future. By clearly communicating who we are and the breadth of our services—from diagnosis, maintaining wellbeing, through to the management of symptoms, end of life care and bereavement we’ll be in a stronger position to secure funding, attract supporters, staff and volunteers, and help people understand the vital role of the hospice in contemporary society.”